10 May 2009

Not so cunning marketing strategy volume 2

I went to the cinema last Wednesday. As I was going up the escalators from the car park I noticed two posters. One was a charity appeal asking for money to help children with cleft palates. There were several photos of children affected.

The poster next to it was for a well know brand of toothpaste with the tag line - 'Get the Smile'. Smiling down was a handsome man with a perfect smile.

Just struck me as a rather discordant piece of poster placement.